The Essence of Design.

A good design has nothing arbitrary about it: both ergonomics and appearance are defined by the way a product will be used from day to day. A bag by BREE is both practical and attractive; it’s totally in tune with the times, without chasing after short-lived trends. BREE has developed a distinctive, trademark design language of clear-cut designs, complete with innovative functions and fashionable style features.

BREE product designs focus on the essentials – but they can also be stunningly original. The Punch range is an excellent example: when this “designer” version of the traditional postman’s bag was launched, it was a revolutionary moment for the bag industry. Since then, a whole new market segment for this kind of bag has sprung up. The original design has been widely imitated, but never equalled; and in the meantime, BREE has grown it into a full product family.